English Laura M., Lynn Sarah. Business Across Cultures. Effective Communication Strategies

Addison-Wesley, 1995. — viii, 182 p. — (English for Business Success). — ISBN10: 0201825325; ISBN13: 978-0201825329.Using the case study approach, this book explores issues in cross-cultural communication in the business context. It is designed for intermediate-level ESL (English as a second language) students who are in the business field or are studying business, or who are simply interested in cross-cultural conflict and resolution. The text employs a great range of communicative activities, including the case study approach, information gaps, interviews and role-plays to encourage students to think critically, solve problems, and develop their oral communication skills. The activities are supplied with cultural information from many countries so that students can compare their own ideas and traditions to those of people from other cultures. This makes the text interesting and fit for use in both the multicultural and monocultural classrooms.Because of the nature of the content and the student-centered style of the activities, the book can be used from a lower-intermediate through advanced level. No previous knowledge of business is required.