Dinnie Keith. City Branding. Theory and cases

Palgrave Macmillan, 2011. — 267 p.Theory.
Introduction to the Theory of City Branding.
Branding the City as an Attractive Place to Live.
City Branding and Inward Investment.
City Branding and the Tourist Gaze.
City Brand Partnerships.
City Branding and Stakeholder Engagement.
Paradoxes of City Branding and Societal Changes.
City Branding through Food Culture: Insights from the Regional Branding Level.
City Branding through New Green Spaces.
Online City Branding.
Cases.
Introduction to the Practice of City Branding.
The City Branding of Accra.
The City Branding of Ahmedabad.
Athens City Branding and the 2004 Olympic Games.
The City Branding of Barcelona:A Success Story.
Branding Budapest.
Chongqing’s City Branding: The Role of Graphic Design.
Edinburgh: Scotland’s Inspiring Capital.
The Hague, International City of Peace and Justice: A Relational Network Brand.
Brand Hong Kong.
Kuala Lumpur: Searching for the Right Brand.
Branding Lisbon − Defining the Scope of the City Brand.
Montevideo City Branding.
Branding New York City − The Saga of ‘I Love New York’.
Paris as a Brand.
Seoul City Branding:The Case of Seoul’s International Brand Communication.
The City Branding of Sydney.
Superflat Tokyo: City of Secret Superlatives.
The City Branding of Wollongong.