Miller Donald. Building a StoryBrand: Clarify Your Message So Customers Will Listen

HarperCollins Leadership, 2017. — 199 p. — ISBN 9780718033323.New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.Introduction
Why Most Marketing is a Money Pit
The Key to Being Seen, Heard, and Understood
The Secret Weapon That Will Grow Your Business
The Simple SB7 Framework
Building Your StoryBrand
A Character
Has a Problem
And Meets a Guide
Who Gives Them a Plan
And Calls Them to Action
That Helps Them Avoid Failure
And Ends in a Success
People Want Your Brand to Participate in Their Transformation
Implementing Your StoryBrand Brandscript
Building a Better Website
Using StoryBrand to Transform Company Culture
The StoryBrand Marketing Roadmap
Afterword

Praise for the StoryBrand Framework
StoryBrand Resources
Notes