Luo Ying. Cultural and creative products’ design combining birch bark culture with new materials in Ewenki ethnic township, Hulunbuir

Advances in Economics, Business and Management Research. — Volume 651. — Atlantis Press International B.V., 2022. — p. 73-77.: ill.
Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022).罗莹. 呼伦贝尔地区鄂温克民族乡桦树皮文化与新材料结合的创新文创产品设计.Starting from the Ewenki birch bark culture of intangible cultural heritage, this paper analyzes the current situation of existing products, seeks the shortcomings and deficiencies of them, then utilizes the combination of birch bark materials and emerging materials, highlighting the application of various interactive model methods such as intangible cultural heritage workshops and PBL, with AI and VR technology paths, and the marketing means and information dissemination path of modern artificial intelligence, to design cultural and creative products with the cultural characteristics and modern consciousness of Ewenki intangible birch.