Wheeler Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team

Hoboken, New Jersey : John Wiley & Sons, 2013. — 326 p.Welcome to the fourth edition of Designing Brand Identity. My goal is to provide brand builders with the most comprehensive resource in the world about the brand identity process. This book is not my book. It is our book. And it is the result of conversations and collaboration among my colleagues who care about intelligence and creativity, and about building the intersection between brand strategy and design. You know who you are. Thank you for sharing your time, your wisdom, and your insights. Books, like brands, are built over time. Creating this resource has been my personal Mt. Everest. Love, indeed, does conquer all. My husband Eddy’s energy and laughter always make the impossible possible. Tessa and Tearson are my shooting stars. Skylight is my Shangri-La.